---"I want to add my praise for WiggleLegs Frog toy. My cat
loves to play with
WiggleLegs. No other toy will do. When I ask her to find
WiggleLegs she goes right to it! I just ordered 3 more as I'm afraid
you will stop making them and then I don't know what we will do!"
---"Once again, you have provided excellent
service with an excellent product. Thanks for the extra - it was a hit!
My cats are totally addicted to the
WiggleLegs Frog, so please keep plenty in stock!"
 ---"I
just wanted to let you know that my cat, Molly, is absolutely addicted
to your
FlyToys.
I literally have to hide them from her so she will go to sleep at night,
but as soon as morning arrives she is sitting right in front of their
hiding place waiting for them to come out and play."
Each MetPet FlyToy is
handmade by skilled artisans with great attention to detail. They
come in the form of bugs, amphibians, mammals and more in three very
reasonable price points.
---"I can't believe how your
company understands cats so well" |
| |
The Business of Pets
What's up with the pet products and
services industries these
days?
MetPet.com Staff Writer
Some basic business statistics for the pet industry
in the USA:
Estimated Revenue: $40 billion/year
Estimated breakdown: 40% veterinary services, 30% food,
30% all other products and services
including accessories
Estimated number of cats: 60 million
Estimated number of dogs: 55 million
Estimated number of birds: 1 million
Estimated number of fish: 250 million
US Pet Ownership
Percentage of pet-owning households with a pet broken down by type
of pet in 2005:
34% Cat
38% Dog
28% Others
The US is the largest pet products market in the
world. The US accounts for 5% of the world's population but 1/3rd
of the market for pet products.
source: Euromonitor International
There are fewer cat-owning households than
dog-owning households but more cats since there are many multiple-cat
owning households.
US Pet Diet
Percentage of diet that is prepackaged food:
78% Dogs
93% Cats
source: Euromonitor International
US Pet Travel Habits
14% of all US Adults, approximately 30 million, travel with their pets
with the dog being the traveler 76% of the time.
source: Travel Industry Association
The 'BigBox' US chain stores:
Petco
Stock chart
Petsmart
Stock chart
Pharmaceutical and food
conglomerates:
Bayer: Advantage, etc.
Company Site,
stock
information
Wyeth: Fort Dodge, Fel-o-Vax
Company Site,
stock chart
Pfizer: Vanguard, Pet-Tabs, etc.
Company Site,
stock
information
Novartis: Sentinel, Capstar, Program, etc.
Company
Site,
stock
information
Nestle: Ralston
Purina, Friskies. Nestle is the market leader with about 25% of
the overall market
Company Site,
ADR information
Procter and Gamble: Iams, Eukenuba
Company
Site,
stock
information
Watch
this area in the future for new information on companies, trends, stock
prices and pertinent developments in the business of pets.
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