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---"I want to add my praise for WiggleLegs Frog toy.  My cat loves to play with WiggleLegs No other toy will do.  When I ask her to find WiggleLegs she goes right to it!  I just ordered 3 more as I'm afraid you will stop making them and then I don't know what we will do!"

---"Once again, you have provided excellent service with an excellent product. Thanks for the extra - it was a hit! My cats are totally addicted to the WiggleLegs Frog, so please keep plenty in stock!"


---"I just wanted to let you know that my cat, Molly, is absolutely addicted to your FlyToys. I literally have to hide them from her so she will go to sleep at night, but as soon as morning arrives she is sitting right in front of their hiding place waiting for them to come out and play."

Each MetPet FlyToy is handmade by skilled artisans with great attention to detail.  They come in the form of bugs, amphibians, mammals and more in three very reasonable price points.

---"I can't believe how your company understands cats so well"

The Business of Pets

What's up with the pet products and services industries these days?

MetPet.com Staff Writer

Some basic business statistics for the pet industry in the USA:
Estimated Revenue:  $40 billion/year
Estimated breakdown: 40% veterinary services, 30% food,
     30%   all other products and services including accessories
Estimated number of cats: 60 million
Estimated number of dogs: 55 million
Estimated number of birds: 1 million
Estimated number of fish: 250 million

US Pet Ownership
Percentage of pet-owning households with a pet broken down by type of pet in 2005:
34% Cat
38% Dog
28% Others

The US is the largest pet products market in the world.  The US accounts for 5% of the world's population but 1/3rd of the market for pet products. 
source: Euromonitor International

There are fewer cat-owning households than dog-owning households but more cats since there are many multiple-cat owning households. 

US Pet Diet
Percentage of diet that is prepackaged food:
78% Dogs
93% Cats
source: Euromonitor International

US Pet Travel Habits
14% of all US Adults, approximately 30 million, travel with their pets with the dog being the traveler 76% of the time. 
source: Travel Industry Association


The 'BigBox' US chain stores:
Petco  

Stock chart
Petsmart
Stock chart


Pharmaceutical and food conglomerates:
Bayer: Advantage, etc.
Company Site, stock information
WyethFort Dodge, Fel-o-Vax
Company Site, stock chart

Pfizer: Vanguard, Pet-Tabs, etc.
Company Site, stock information
Novartis: Sentinel, Capstar, Program, etc.
Company Site, stock information

NestleRalston Purina, Friskies.  Nestle is the market leader with about 25% of the overall market
Company Site, ADR information

Procter and Gamble:  Iams, Eukenuba
Company Site, stock information

Watch this area in the future for new information on companies, trends, stock prices and pertinent developments in the business of pets. 

 
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